Description

The turnover share of categories and the share of the area of residence of a cardholder are estimated and can be used to determine the preferred category of a certain segment. It can also be used to determine where people are coming from who are spending money in a certain category. The purpose of this is to show where people are coming from and what they're spending money on, and where they spend their money.

The issuing country's "share-of-wallet" shows people's nationalities based on where cards are issued, and it's possible to get an overview of where people come from and what they're spending money on.

FAQ

• What do consumers from the capitol region spend money on in Odense Kommune during vacation weeks?

  • Filter out weeks, issuer card, and see the values for the industries.

• Who spends the most money on Eating Places in Stockholm besides people from Stockholm?

  • Look at only eating places and filter out all areas without Stockholm, and see how many are from the different areas.

Response

{
  "values": [
    {
      "merchant_country_a3": "string",
      "category": "string",
      "card_turnover_percentage_share": 0.0,
      "number_of_transactions_percentage_share": 0.0,
      "number_of_cards_percentage_share": 0.0
    }
  ]
}