Benchmarking

Description

Market Average & Year Over Year

This feature explores your share in the market for different industries or consumer segments. For example, if your business grew by 2% last month, while the industry in the same region grew by 5%, you could use this knowledge to investigate your growth or lack thereof in more specific markets, such as the tourism or e-commerce space. Additionally, you could use the RFM feature to see churn among high-spending shoppers.

Filters and Group_By

These tables give an overview of how the group_by and filters effects the results.

Filter Effects market results Effects merchant results
merchant_outlet_country x
merchant_outlet_region x
merchant_outlet_municipality x
market_outlet_country x
market_outlet_region x
market_outlet_municipality x
merchant_outlet_name x
merchant_outlet_id x
merchant_outlet_category_code x
estimated_residence_municipality_code x x
estimated_residence_region_code x x
estimated_residence_country_a3 x x
merchant_vat_code x
is_refund x x
business_private x x
online_physical x x
currency x x
is_municipality_local x x
is_regional_local x x
is_non_local x x
domestic_international x x
issuer_country_a3 x x
market_outlet_category_code x
market_outlet_vertical x
merchant_outlet_vertical x

 

 

Group By Inputs market_query merchant_query
transaction_year x x
transaction_quarter x x
transaction_month x x
transaction_week x x
merchant_group_name x
merchant_company_name x
merchant_vat_code x
merchant_outlet_id x
merchant_outlet_name x
online_physical x x
is_refund x x
issuer_country x x
domestic_international x x
estimated_residence_municipality x x
estimated_residence_region x x
estimated_residence_country x x
is_municipality_local x x
is_regional_local x x
is_non_local x x
business_private x x
merchant_outlet_country x
merhant_outlet_region x
merchant_outlet_municipality x
market_outlet_country x
market_outlet_region x
market_outlet_municipality x
merchant_vertical x
market_vertical x
market_category x
merchant_category x

FAQs

  • How were your outlets performing compared to the market's outlets on average in December 2020?

    • Use the average endpoint, filter on 2020 and December, and compare the results.

  • How was the market in transportation services doing compared to your own company in 2021 compared to 2020?

    • By filtering on market category 20 (Transportation services) and using the year-over-year (YoY) endpoint for 2020 and 2021, you can see the answer for this question.

  • How did your summer sale go this year compared to last year, and how did it fare for the entire market?

    • Use the Year-Over-Year (YoY) endpoint to see how your results were by providing last year and this year, and then provide the months for the summer sale period too. The result will show you the monthly comparison of this year and last year for the given months, together with the market's results.

Default Response

Average

{
    "values": [{
        "merchant_group_name": "string",        
        "transaction_year": 0,        
        "transaction_month": 0,                
        "market_average_card_turnover_per_outlet": 0,
        "market_average_number_of_transactions_per_outlet": 0,
        "market_average_number_of_cards_per_outlet": 0,
        "merchant_average_card_turnover_per_outlet": 0,
        "merchant_average_number_of_transactions_per_outlet": 0,
        "merchant_average_number_of_cards_per_outlet": 0
    }]
}

Year Over Year

{
    "values": [{
        "merchant_group_name": "string",        
        "baseline_year": 0,
        "analysis_year": 0,                       
        "market_year_over_year_card_turnover": 0,
        "market_year_over_year_number_of_transactions": 0,
        "market_year_over_year_number_of_cards": 0,
        "merchant_year_over_year_card_turnover": 0,
        "merchant_year_over_year_number_of_transactions": 0,
        "merchant_year_over_year_number_of_cards": 0
    }]
}