Description

Have you ever wondered how consumers prefer to purchase goods in your stores? With this feature, you can find the distribution of consumers who only make purchases in your physical stores, only in your webshop, and how many get your full omni-channel experience by visiting both physical stores and webshop. You can also choose to extract information on how much of what you sell online is being refunded in store afterwards. Furthermore, you can filter for different segments and answer questions like "Is there a preference with business cards vs. private card spending?" or "Does the location of your outlets have an impact on your omni-channel solution?" by looking at the local/non-local segmentation. (Requires you to have both a physical and online acquiring agreement with Nets.)

Omni Customer

An Omni Customer refers to a customer who has taken advantage of both online (eCommerce) and physical (POS) purchasing options. This means that the customer has engaged in buying products or services through a web-shop or online platform as well as making purchases in a physical store.

To illustrate this further, let's consider an example. Suppose a customer recently bought an item through a web-shop and made a separate purchase at a brick-and-mortar store within a specified timeframe or window. This timeframe is set to current year minus 4 years.

FAQs

• How many international consumers shop online, in store or both online and in store for a specific outlet?

  • Filter out international consumers and the specific outlet, and see how many consumers were in that month of a year and how much they spent.

• Do regional consumers shop more online compared to in store in December?

  • Filter on regional consumers in December and compare the results.

Default Response

Omni Distribution

{
    "values": [{
        "group_name": "string",    
        "omni_indicator": "string",    
        "transaction_year": 0,        
        "transaction_month": 0,        
        "card_turnover": 0,
        "number_of_transactions": 0,
        "number_of_cards": 0
    }]
}

Omni Refunds

{
    "values": [{
        "group_name": "string",        
        "transaction_year": 0,        
        "transaction_month": 0,           
        "total_online_number_of_cards": 0,
        "total_online_number_of_transactions": 0,
        "total_online_card_turnover": 0,       
        "pos_refunds_from_same_cards_number_of_transactions": 0,
        "pos_refunds_from_same_cards_card_turnover": 0
    }]
}